Many business owners know their "WHY":
- the primary reason why they are in business,
- the purpose behind how they do it,
- most importantly, what they uniquely offer to their clients who want it the most.
Ever since Simon Sinek published "Find Your Why", people in marketing and business started changing the way they do things. In fact, I can go out on any particular day to a networking event and if there are 26 different businesses there, pretty much 23 or mor...